At Loyalty360, we’re excited that the speaker lineup for Customer Expo 2019 is filled with industry leaders that have a host of fresh ideas for driving customer engagement and loyalty. The conference is just around the corner, and we’re previewing the thought leadership the Expo will offer. Recently, we spoke with Robert Passikoff, Founder and President of Brand Keys and author of The Certainty Principle, who will present his insights at the Expo.
In his published works, Passikoff has explored the role of customer....