To truly differentiate a loyalty program, companies have to make sure there is proper brand alignment across the board to ensure a seamless comprehensive experience, according to Sean Claessen, Vice President, Creative & Strategy, Bond Brand Loyalty (formerly Maritz Marketing).
During Tuesday’s Loyalty360 webinar titled, “Brand Loyalty–It’s the Outcome, Not (Just) the Program,” which was presented by Bond Brand Loyalty, Claessen and Scott Robinson, Senior Director, Loyalty Consulting & Solutions, Bond....