ANN ARBOR, Mich., Dec 31, 2009 / Borders Group, Inc. (NYSE: BGP) has appointed Dan Angus, Vice President, Customer Loyalty, effective Jan. 4. Angus brings with him over 15 years of retail experience, with specific expertise in direct marketing, customer relationship management and brand development. At Borders, he will lead the company’s loyalty marketing programs and initiatives, including directing the development of customer relationship marketing strategies as well as enhancing and growing the Borders Rewards loyalty program, which currently has more than 35 million members. Angus will report to Borders Group Senior Vice President of Marketing Bill Dandy, who joined the company in November.
Prior to joining Borders, Angus, 38, most recently served as Vice President, Customer Relationship Marketing for Guitar Center. Prior to this post, he served for two years as Senior Director, Marketing for Chico’s FAS, Inc., where he was responsible for all direct marketing and loyalty initiatives for Chico’s, Soma Intimates and White House/Black Market. Prior to joining Chico’s, Angus served as Director, Customer Marketing for Express for nearly two years, where he oversaw the company’s customer relationship marketing, including re-launching the Express Credit Card and developing the supporting loyalty program. Prior to joining Express, Angus was with Dick’s Sporting Goods, where he served as Director, Ad Planning, and before that, he served as Director, Customer Relationship Management for American Eagle Outfitters, Inc. from 1997 through 2004, where he designed the All Access Pass loyalty program. In addition, he was also responsible for direct marketing, credit card marketing and advanced analytics while at American Eagle Outfitters. Angus also held inventory and merchandising planning posts with Warnaco Group, Inc. (whose brands include Calvin Klein(R), Speedo(R), Chaps(R), Warner’s(R) and Olga(R)) and Victoria’s Secret. Angus attended Kent State University and Loyola University Chicago.
“Dan’s reputation in the industry is second to none for delivering highly engaging and impactful customer loyalty programs,” said Borders Group Senior Vice President of Marketing Bill Dandy. “We look forward to Dan quickly taking the Borders Rewards program to best-of-class status.”
About Borders Group
Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 25,000 throughout the U.S., primarily in its Borders(R) and Waldenbooks(R) stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/borders and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.
SOURCE Borders Group, Inc.