Bond Brand Loyalty (formerly Maritz Loyalty Marketing) released its comprehensive 2014 Loyalty Report which includes a listing of the top-rated programs based on customer satisfaction.
The report engaged more than 6,000 people to uncover insights on brands and loyalty initiatives. The study included industry verticals such as retail, CPG, banking, travel, and hospitality. The primary findings of the 2014 Report underscore Bond Brand Loyalty’s assertion of the shift in the marketplace with regards to brand-aligned programs, and the....