The BMWi Genius software, created in collaboration with London Brand Management in a partnership facilitated by Vizeum and The Bakery, allows potential customers to text in questions from their mobiles about the new i3 car.
The software interprets the words, context and sentiment in the question, to instantly respond with a detailed answer.
The product is the first created by The Bakery, the ad tech incubator scheme that launched earlier this year. It is supported by the Institute of Practitioners in Advertising, the Tech City....