Blaze Pizza is diving into the mobile space, launching a new mobile app in conjunction with its new loyalty program. The company has already built a substantial following on Instagram, Facebook, and Twitter, and hopes to engage this fan base with a digital hub for all things Blaze.
Blaze is a pizza parlor, but it’s certainly not a typical carryout experience. Guests are invited to build their own pizzas from the ingredients available; a process that will feel familiar to fans of Chipotle or Subway. From there, the pizza....