TV stations and the FCC spent more than two years getting ready for the battle to advise and prepare the public for the transformation from analog to digital television. Most of the time marketers don’t have that kind of time to plan for changing consumers in changing marketplaces.
What’s absolutely certain is that while technology will continue to change, changes in viewer behavior will happen at an accelerated and unprecedented rate. And being prepared for what’s bound to bring with it revolutionary transformation is what those having to deal with that media environment should be concerned about.
To help prepare brands for these coming encounters, Brand Keys and The Wall Street Journal Office Network will be presenting the results of a Blackberry study that predicted brand values, engagement, and sales for cross-media planning.
You can see it live at The Advertising Research Foundation Audience Measurement 4.0 conference on Wednesday, June 24th at the Millennium Hotel in New York City, or if you are unable to attend, download a copy of the presenatation below.
Knowing the latest developments in audiences and measurements across platforms can prepare your company so your media resources are allocated effectively and that marketing forays are waged most efficiently. Do that and both brand and balance sheet come away victorious.
Because using analog measures for today’s digital consumer is oh-so-two-years ago.