Millennials are often touted as the key segment that brands must effectively connect with because they represent the future of marketing.
Yet, often overlooked is the baby boomer segment, which could pose problems for retailers.
Why?
Well, Loyalty360 caught up with Phil Seward, regional director, Americas, ICLP, a global marketing agency that is part of the Collinson Group, to find out more.
Why are retailers in trouble by overlooking the Baby Boomer segment?
Seward: Retailers that overlook customers in the Baby Boomer....