Being Good Lights the Customer Loyalty Path at B. Good Restaurants
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Treating people like gold, wanting to build real relationships, feeling the love, and seeking to change the fast-food industry forever are some of the overarching goals enveloped in a benevolent mission for everyone associated with b. good restaurants. All of these aspirational themes are combined with the company’s fresh food, fresh ingredients approach to its restaurants that has spawned a considerable amount of customer loyalty and brand advocacy during the past 16 years. Currently, Boston-based b. good has 54 restaurants....

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