Barnes & Noble is launching a new membership program that offers 10% discounts, free shipping, a tote bag, and bigger lattes. The new membership will cost $40 annually, taking inspiration from successful membership programs from other companies like Amazon and Walmart.
Additionally, Barnes & Noble will launch a free tier of the membership program. The free tier functions more like a traditional loyalty program, allowing members to earn virtual stamps for every $10 spent and redeem 10 stamps for a $5 discount on future purchases. ....