One of the greatest opportunities for brands to create a memorable customer experience lies in the automobile industry. Specifically, automobile seat features improve the customer experience and enhance customer loyalty, according to the J.D. Power 2016 Seat Quality and Satisfaction Study.
“Consumers are focusing more attention on the interior design and comfort, and the seats are a critical element of the vehicle’s interior,” said Brent Gruber, Senior Director, Global Automotive Division at J.D. Power. &ldquo....