AT&T innovates ahead of the pack to bring ratings and reviews onto its Facebook fan page
DALLAS & AUSTIN, Texas—AT&T today announced an innovative new way for customers to engage with each other on Facebook around the products they love. AT&T has joined forces with Bazaarvoice to give consumers the ability to read, share, and submit product reviews directly on the AT&T Facebook fan page. The company, which has offered product ratings and reviews on its site since 2008, is the first in the telecom industry to bring customer ratings and reviews onto Facebook to help consumers make better purchase decisions and connect more closely to the AT&T brand through their peers.
“Browsing product reviews has become an integral part of the online purchase process for more than 70% of consumers, and we recognize the importance of bringing those customer conversations to the forefront of our business. With the holidays quickly approaching, we believe our new Ratings & Reviews integration on Facebook will help our customers quickly and easily find the right products,” said Christopher Baccus, Executive Director of Digital and Social Media at AT&T.
Through Bazaarvoice, AT&T customers can now share their authentic feedback on AT&T devices and accessories. Featured within a ratings tab on AT&T’s Facebook brand page, visitors can review a wide variety of different devices and accessories, using a five-star scale to measure overall satisfaction. Users can view recent reviews that were posted directly on Facebook or the brand site, and can also browse reviews of featured, top, or popular products. Additionally, visitors can take advantage of the “buy it now” functionality, which links visitors directly to the specific product page on att.com to complete their purchase and drive the Facebook-to-website conversion cycle.
“The digital customer voice is the single most transformative force in commerce today,” said Brett Hurt, Founder and CEO of Bazaarvoice. “AT&T has made a very important strategic move as the first telecom provider to bring product conversations to Facebook, resulting in a win-win for their customers and their brand. It’s a privilege to work alongside AT&T as their partner in bringing the voices of their best customers to the largest social network on the web, resulting in a proven way to generate real business results from Facebook fan pages.”
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T ?DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.
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About Bazaarvoice
Bazaarvoice’s Software as a Service (SaaS) social commerce solutions have served more than 165 billion pieces of customer-generated content on more than 1,000 brand web sites like Best Buy, Blue Shield of California, Costco, Dell, Macy’s, P&G, Panasonic, QVC, and USAA in 36 countries. The company connects organizations to their influencers through a unique network that reaches hundreds of millions of consumers around the globe, enabling authentic customer-powered marketing. Through syndication, analytics, partnerships, and consulting, Bazaarvoice brings the voice of the customer to the center of their clients’ business strategy, proving “social” can drive measured revenue growth and cost savings for manufacturing, retail, travel, and financial services companies. Headquartered in Austin, the company has offices in Amsterdam, Düsseldorf, London, Paris, Singapore, Stockholm, and Sydney. For more information and access to client success stories, visit www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.