For AT&T officials, their goal is simple: To deliver a rich entertainment customer experience–not a skinny bundle or limited service offering–on any device, anywhere their customers live, work, or play. To enhance its video customer experience, AT&T announced plans to acquire Quickplay Media, a leader in powering over-the-top (OTT) video and TV Everywhere services, from Madison Dearborn Partners.
The acquisition builds on the companies’ existing relationship. Quickplay’s platform currently supports AT....