Applebee’s Launches Annual ‘Squeeze Out Childhood Cancer’ Campaign to Support Alex’s Lemonade Stand Foundation

Key takeaways: 

• Applebee’s aims to raise more than $1.5 million for Alex’s Lemonade Stand Foundation through its annual fundraiser running now through August 30. 

• The brand will donate 50 cents from every NEW Lemon Berry Sunshine sold for dine-in and To Go orders. 

• Guests can also contribute through Digital Lemons, online gift card donations, and local restaurant fundraising activities. 

Applebee’s is once again turning refreshment into hope with the return of its annual “Squeeze Out Childhood Cancer” fundraiser benefiting Alex’s Lemonade Stand Foundation (ALSF). Celebrating 22 years of partnership, Applebee’s hopes to raise more than $1.5 million this year to help fund lifesaving childhood cancer research and provide vital support for families facing pediatric cancer. Through August 30, the restaurant will donate 50 cents from every NEW Lemon Berry Sunshine sold—whether guests dine in or order To Go—while restaurants across the country transform into “Lemonade Stands” to raise awareness and encourage community involvement. 

Since joining forces with ALSF in 2005, Applebee’s has raised more than $20 million, helping fund over 360,000 hours of pediatric cancer research. Guests can support the campaign by ordering the new Lemon Berry Sunshine, adding Digital Lemons to online or app orders, donating during online gift card purchases, or participating in activities at their local restaurant. Inspired by the legacy of childhood cancer hero Alex Scott, the campaign reflects Applebee’s long-standing commitment to “Doin’ Good in the Neighborhood” and invites communities nationwide to help make a meaningful difference. 

Why it matters: 

• Funds help advance critical pediatric cancer research and provide support for families facing childhood cancer. 

• Applebee’s has contributed more than $20 million to ALSF since 2005, demonstrating the long-term impact of sustained community partnerships. 

• The campaign gives guests an easy way to support an important cause simply by enjoying a seasonal beverage or making a small donation. 

Learn more here.