Mobile engagement capabilities deliver personalized, targeted interactions for maximum return on engagement
AMSTERDAM and NEW YORK– May 11, 2011 – SDL (LSE: SDL), the leading provider of Global Information Management solutions, is pioneering new mobile engagement solutions for SDL Tridion® 2011, SDL’s flagship content targeting, multisite and multilingual site management solution. SDL’s new mobile engagement capabilities give customers the ability to create mobile sites that deliver a rich online experience and deliver content seamlessly and instantly to thousands of different devices, regardless of form factor and operating system(such as iPhone®, BlackBerry®, Google Android™).
“SDL’s customer engagement vision goes beyond just looking at mobile as a channel; its technology simply enables Siteworx clients to offer targeted and relevant data, regardless of the device prospects and customers may be using,” said Tim McLaughlin, president of Siteworx, an SDL Tridion partner. “Siteworx leverages SDL’s mobile engagement capabilities, enabling rapid deployment, easy and centralized management and multilingual capabilities that permit cost effective control and brand consistency while providing a personalized customer experience. We are pleased to partner with SDL to bring its capabilities to customers like the Mandarin Oriental Hotel Group.”
Mobile is fast becoming an essential component to companies’ multichannel strategies. A recent Forrester report cited that in addition to the 40 percent of marketers currently employing mobile marketing, another 35 percent will be incorporating mobile into their marketing plans in 2011. Mobile budgets are also expected to increase this year.
SDL Tridion 2011 has tools in place that make it easy for brands to extend their existing online and offline global campaigns to mobile. “Interactive marketers must catch up to consumer mobile adoption. As hardware, software and interfaces evolve, interactive marketers can expect an exciting — and complicated — landscape in which mobile eventually becomes the “connective tissue” that bridges marketers’ online and offline consumer touchpoints,” notes Forrester Research, Inc. in its March 3, 2011 report, Evolving Your Mobile Marketing Presence. “A good mobile strategy extends and diversifies the way the marketing organization can deliver its value proposition to consumers.”
While mobile marketing investment is growing, one of the challenges for marketers is how to leverage this channel as part of their larger engagement and campaign strategies for a compliant brand experience. SDL ‘s new mobile engagement solution makes this easy and enables marketers to leverage their content and multimedia assets and adapt them quickly to mobile applications, mobile websites and devices at faster time-to-market. Key features include:
· Instant previews of content for different mobile devices
· Automatic device detection, optimization and rendering for both text and images
· Mobile media trans-coding for mobile videos
· Mobile media widgets such as galleries, forms and more for faster rollout
· Access to native device functions such as GPS, cameras and more
· The ability to use existing mobile services such as payments and ads
“Our goal is to help global companies develop personalized, engaging and lifelong relationships with their customers everywhere, anytime and via any channel,” said Jan Jaap Kolleman, CEO of SDL Web Content Management Solutions division. “SDL provides the only set of solutions and best practices that enable organizations to concentrate on their marketing efforts by leveraging all of their value-added assets in the pursuit of audience engagement optimization.”
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