Olson discipline Olson Denali wins Amtrak loyalty business
MINNEAPOLIS — April 18, 2011 — Amtrak has selected Olson’s one-to-one specialty group Olson Denali as its agency of record, after a national search. The agency is handling loyalty strategy, partnership marketing, analytics, creative strategy and execution, technology infrastructure and ongoing operations. The agency has been working with Amtrak since the fourth quarter of 2010.
“The Amtrak loyalty program, Amtrak Guest Rewards, recently reached its 10thanniversary. We brought Olson on board to give us the expertise to take us to the next level,” says Michael Blakey, senior director, loyalty marketing & CRM, Amtrak.
With Amtrak ridership on the rise and regularly setting new annual records, the national passenger railroad saw a strong need to amplify what it does for its customers. Olson Denali’s deep one-to-one knowledge in the travel industry, its experienced team and holistic approach to driving increased engagement from customers will help Amtrak build upon its loyalty program.
“We are thrilled to be working with Amtrak at this pivotal time for its business. With our loyalty experience and robust technology offering, we are enabling real-time relevancy for Amtrak to connect with members in a deeper, consistent way through all points of interaction,” says Margaret Murphy, president and COO, Olson. “Amtrak’s customers are engaged in the brand and its loyalty initiatives. Our approach is to make a strong program even stronger with a personalized member experience that maximizes revenue and member satisfaction.”
Amtrak is America’s intercity passenger rail provider and its only high-speed rail operator. In 2010, more than 28.7 million passengers traveled on Amtrak on more than 300 daily trains, connecting 46 states, the District of Columbia and three Canadian provinces. Amtrak operates trains in partnership with 15 states and four commuter rail agencies. Visit Amtrak.com or call 800-USA-RAIL for schedules, fares and more information.
Olson is one of the top 10 independent, full-service agencies in North America. The 400-person-strong agency is dedicated to building and activating brand communities by combining insight, ingenuity and accountability. Holistic bydesign, Olson aims to be the leading brand connection agency in the world, by providing brand anthropology and strategy, advertising, mobile, interactive, social engagement, public relations, design, media and one-to-one for the world’s most respected brands. For more information, visit www.oco.com, join us at facebook.com/Olsonagency and follow us on Twitter @Olsonagency.
Here’s a link to the work. http://ocointeractive.com/_oco/Amtrak/