The first day of Customer Expo 2018 featured a presentation from Saloni Janveja, Executive Marketing Director of Social, Innovation, and Direct to Customer Insurance for Ally Financial. Janveja explained how listening to customers is a key business strategy within her company, a strategy others should note of, she argues.
She began by showing the audience a video promotion from an Australian marketing campaign that partnered the Snickers brand with Seven-Eleven convenience stores. The campaign let Australians know that Snickers....