Albertsons Launches Just for U Digital Loyalty Program in Its Southern Division
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Albertsons, which acquired Safeway Inc. for $9.2 billion in January 2015, recently launched the highly successful Just for U digital loyalty program that was introduced by Safeway in 2011. Albertsons launched the Just for U program at its legacy stores within its Southern Division. The merged company has more than 2,200 stores and more than 250,000 employees, which makes it the second-largest supermarket chain in North America behind Kroger. The division comprises 49 stores−46 in Texas, two in Louisiana, and one in....

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