Aeropostale Hopes Its Factory Stores Will Generate Greater Customer Engagement
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During a March 17 fourth-quarter earnings call, which noted an authorization for an exploration of strategic and financial alternatives, Aeropostale CEO Julian Geiger expressed optimism that a focus on “Factory Stores” will generate greater customer engagement in the future. “We believe that a more immediate focus on the larger store group, that we will now be calling Factory Stores, will accelerate the pace of our financial improvement,” Geiger said, according to Seeking Alpha. “The customers at these....

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