For Nataki Edwards, VP, Online Marketing for AARP, its freshly launched loyalty program−“Rewards for Good”− has been a “labor of love” for the past 18 months.
Edwards explained to Loyalty360 how the new loyalty program, which launched last month, was created.
“It came about because we’ve always been interested in how do you honor and reward users and members,” she said. “We thought this would be a great marriage of rewarding customers, but also finding a way to put our social....