Loyalty marketers mine customer data, searching for unique insights that can be used to tailor a personalized customer experience.
Executing that on a consistent and seamless basis can be quite difficult for many loyalty marketers.
Loyalty360 caught up with Imagine Experience founder and CEO Bill McCoy to get his assessment on the state of Customer Experience.
Customer experience is viewed as the great differentiator among loyalty marketers. In your opinion, what is the key to engaging people with memorable experiences?
McCoy....