Penn Station Subs president Craig Dunaway is confident that, once people try one of his company’s subs, they will become loyal customers.
What’s more, Dunaway said that the customer journey is a critical part of the company’s brand loyalty.
Dunaway talked to Loyalty360 about this and other customer loyalty-related topics.
Can you define what the phrase “customer journey” means to Penn Station Subs?
Dunaway: At Penn Station, we want the customer journey to be focused on the experience. Not only is our....