There are varying strategies attached to loyalty program performance, but some tactics should be universal to ensure long-term success and growth.
Loyalty360 talked to Michela Baxter, Senior Director of Loyalty at HelloWorld, about this intriguing and relevant topic for loyalty marketers.
How can brands shake up their loyalty offerings without shaking up their business?
Baxter: First, I think that loyalty programs should support a brand’s value proposition and their customer experience, not shake it up or create a new....