What is a connected customer enterprise and how can it impact customer engagement/customer experience/customer loyalty efforts for any company?
Loyalty360 posed that question, among others, to Duncan Avis, a principal in KPMG’s Advisory Customer Solutions practice.
Can you talk about what it means to have a “connected” customer enterprise and how does that impact a company’s customer loyalty/customer engagement initiatives?
Avis: High-performing organizations recognize that to become truly customer-centric....