As the beginning of the new year slips into the rearview, it’s clear that the 2024 customer loyalty landscape will deliver plenty of challenges for brands. In addition to navigating a shifting economic climate and pivoting to meet the expectations of an increasingly demanding customer base, brands must determine what new technologies to leverage in support of their customer loyalty efforts. They must prioritize what functionalities and benefits can be added to their programs in order to differentiate their offering and stand out in a....