To create the best customer experience, brands need to know what their customers want. That’s pretty much a given. However, what often goes unstated in this truism is the fact that brands need to understand not just what customers want right now, but what they will want in the future. The key to knowing what they’ll want in the future is staying on top of trends in technology.
At least, that’s what Tony Chivari, SVP of Enterprise Marketing and Customer Insights at 1-800-FLOWERS.COM, Inc., had to say when....