Customer Experience
Nike App Will Be Able to Scan for Your Shoe Size
In July, the athleticwear brand will launch Nike Fit, which, on app and in stores, will show consumers their proper shoe size. “At any given time, three out of five people, or roughly 60 percent of consumers, are wearing the wrong shoe size, industry research shows. And, other than the obvious discomfort of that, poor sizing can lead to foot injuries putting you on the sidelines of sport.”
Amazon’s Liquidated Stuff Gets Another Chance
A new market has appeared for items returned to Amazon. “Amazon allows free returns of defective items. Many shoppers claim this reason for their return even if the item is in working condition. As a result, much of this inventory is able to be sold again with little to no refurbishing, creating an opportunity for sellers like Connelly to list the products on Amazon once again, but in ‘used’ condition.”
Mobile Payments Become Normal
“The younger generation does not see payments as a discrete event . . . They’re already busy engaging with the world through mobile devices, and payments are a part of that experience. It falls upon merchants to help them move seamlessly into a purchasing event.” Omni-channel is already the standard in many industries; it will soon be the standard in virtually all of them.
McDonald’s “Worldwide Favorite” Brings International Menu to US stores
Many US consumers are aware that McDonald’s menu varies throughout the world, but previously they would have had to fly thousands of miles to try region-specific items. A promotion starting June 5th will change that, for a limited time. I don’t know what stroopwaffel is, but I’m still going to order a stroopwaffel McFlurry.
Data
Three Keys to Uncovering Your Customer’s Truths
Over at Adweek, Dawn Colossi, CMO for FocusVision, has listed some pieces of advice for better understanding customers. One highlight: “Big data reveals the ‘what’ of a transaction but lacks context around ‘why.’ In order to create personalized experiences, marketers should augment big data with small data.”