Transparency is a term often tossed about by many loyalty marketers to spark brand allegiance and advocacy. According to a new study from Label Insight, product transparency can magnify customer engagement and brand loyalty.
Consumer demand for product transparency is on the rise, and brands that fulfill this demand by providing comprehensive product information are poised to grow market share and revenue. What’s more, the study shows that reveals that nearly nine in 10 consumers believe transparency is important to them....