Participation is the greatest form of connection a brand can have with its customers. Leveraging values and beliefs the brand shares with its customers is the most effective method of driving this participation. Beyond just driving connection...Read More

TCC Global is a software supplier specializing in customer loyalty, engagement, and digital marketing solutions that help brands connect with, identify, and reward their customers. TCC’s industry experience spans over 30 years, with its...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

Personalization is one of the latest trends in loyalty programs, providing customers with offers and experiences customized to their unique brand interactions. Comarch developed a guide to help brands develop personalized loyalty strategies...Read More

Originally created to measure customer satisfaction, the Net Promoter Score (NPS) helps brands check the health of their loyalty and marketing efforts. The NPS helps brands set KPIs and benchmarks for loyalty strategies because the score...Read More

In the current loyalty environment, customers expect more flexible, unique, and personalized experiences with the brands they love. Brands looking for buy-in to loyalty program changes face the conflict of presenting more value to customers while...Read More

Transactional loyalty programs — points, discounts, and coupons — are losing engagement as customers continually change. In the current market, these programs are only successful when they offer the best deal.  From studying...Read More

Heading into 2023, major economic changes from the past few years will impact consumer behavior. Between supply chain issues and e-commerce growth during the pandemic and the potential of a recession, understanding the current landscape of...Read More

New consumer behaviors have caused a shift in focus to availability over brand loyalty. Through studying how changing consumer psychology impacts buying decisions, brands can become customer-centric, connecting with their customers more...Read More

With 25+ years of industry experience, Comarch is a technology-driven customer loyalty platform provider and strategic partner for its clients across various verticals, from retail, to fuel, travel, and more. The Comarch team includes over 600...Read More