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CMO Challenge Report: The Promise and Potential of Social Media

  • July 27 2017
  • Resource: Research and Reports

Few technologies have changed the nature of human interaction and mass communication as quickly as social media. When combined with the ubiquitous adoption of digital mobile devices, and the exponentially escalating capabilities that such...Read More

Metrics and Alignment are the Keys in Loyalty Marketing Today

  • July 26 2017
  • Resource: Supplier-Contributed Blogs

The lack of metrics, as well as the absence of meaningful benchmarks within organizations around customer experience and loyalty, is something that is of concern to many of the brands we speak to at Loyalty360. This lack of metrics presents a...Read More

Engage Customer Conference: Purpose vs. Process

  • July 25 2017
  • Resource: Supplier-Contributed Blogs

It’s always good to hear about the other stories from other companies out there in the world of customer engagement and customer experience. It’s a great reminder of the hard work and enthusiasm there is out there. At the same time...Read More

Loyalty360 2017 State of the Industry Report

  • July 25 2017
  • Resource: Research and Reports

The only constant in customer loyalty is its variability. With more technologies flooding the market than ever before, brands have been forced into investment strategies that require patience, mobility, and vast amounts of research in order to...Read More

Show Me the Money!

  • July 24 2017
  • Resource: Supplier-Contributed Blogs

Technology changes have resulted in vendors offering new, advanced solutions and services across a wide range of categories. Revenues have shifted from hardware and software to applications, and from transactional to recurring revenue business...Read More

How Branded Communities Make An Impact

  • July 21 2017
  • Resource: Supplier-Contributed Blogs

Communities are formed organically and often. On average, a new community is created on reddit every 2.4 minutes and 1 billion people are participating in Facebook groups every month. While each community wants to thrive and stay active for long...Read More

Transform Customer Care with a Moment of Impact in the Call Center

  • July 19 2017
  • Resource: Supplier-Contributed Blogs

Looking to buy shoes online? Need to upgrade your phone? In the market for a ridesharing app? Today’s customers can buy any one product or service from at least a half-dozen different vendors. So, how does any one company stand out? To...Read More

Achieving Synergy And Success In Cinema Loyalty With Marcus Theatres

  • July 17 2017
  • Resource: Supplier-Contributed Blogs

Marcus Theatres is a staple in the North American cinemascape - which doesn’t come as a surprise given the company’s focus on excellence and “Making ordinary days extraordinary” mantra. Since coming onto the scene in 1935...Read More

Driving B2B and B2C Engagement through Effective Communication

  • July 15 2017
  • Resource: Research and Reports

Wheaton World Wide Moving manages up to 40 thousand moves per year, which include household moves as well as military, corporate relocation, and international moves. In 2012, Wheaton acquired Bekins making it the fourth largest moving company in...Read More

To Beacon or Not to Beacon

  • July 11 2017
  • Resource: Supplier-Contributed Blogs

Merchants are always looking for innovative ways to promote new sales. Historically, they’ve come up with a variety of ways to attract business, from hiring someone to stand outside their store with a big sign to promotional emails and...Read More

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