Understanding how to create a lasting relationship with your customers is a key part of running and growing your business. A key step is to understand and evaluate the Customer Lifetime Value (CLV) which represents the total amount of money a...Read More

Rutgers Athletics, Jersey Mike's Partner on Arena Naming RightsRutgers Athletics and Jersey Mike's Subs have reached a multi-year agreement to make the fast-casual sub sandwich franchise an official naming rights partner of Rutgers...Read More

Kroger announced it is launching a paid membership program similar to Amazon Prime and Walmart Plus. For either $59 or $99 per year, Kroger Boost will provide customers access to free delivery and additional benefits like 2X fuel points up to $1...Read More

Laura Gardiner says Iris is “the biggest little agency you’ve never heard of.” The Senior of Data-Driven Futures Growth’s description of the customer loyalty management group is a perfect way to encapsulate all that they...Read More

When it comes to personalization, is there anything more personal than choosing your own teddy bear? “Our brand is a manifestation of personalization,” says Jennifer Kretchmar, Chief of Merchandise and Digital for Build-A-Bear, which...Read More

Facebook to Shut Down Facial Recognition in Photos, VideosFacebook announced it is shutting down its facial recognition system, which automatically identifies users in photos and videos, citing growing societal concerns about the use of such...Read More

The Kroger Co. and Bed Bath & Beyond announced a strategic collaboration to directly offer Kroger customers an extensive selection of the most sought-after goods for the home and baby products carried by Bed Bath & Beyond Inc. through...Read More

Pet Supplies Plus, the nation's leading pet retail franchise, has announced the roll out of their new and improved loyalty program – Pet Supplies Plus Rewards. Free to enroll, this new program will give neighbors the freedom and...Read More

Already a member of Loyalty360: Access codes for brands will be supplied by your account manager.   This report will bring additional insight to marketers who want their loyalty programs to survive and thrive. For brands looking for an...Read More

Traeger Extends Brand Offering With the Launch of ‘Traeger Provisions’ Meal Boxes Traeger Grills announced the launch of Traeger Provisions, an elevated home-cooking experience that provides high-quality ingredients and special...Read More