To remain relevant and grow as a business, a vast majority of leaders say their company will fundamentally change how it engages with customersFirst came customer experience. The much-needed employee experience followed. The next frontier CEOs...Read More

“It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants…” is L’Occitane’s humble origin story. Since then, the brand has grown to sell luxurious...Read More

Taco Bell To Recycle Hot Sauce Packets Taco Bell knows its fans have more than just a mild obsession with its hot sauce packets, with 8.2 billion sauce packets used in the U.S. each year. They're iconic. But today, they're not recyclable....Read More

Just in time for Earth Day, Michelob ULTRA Pure Gold, the first nationally available USDA certified organic lager and the brand that knows a thing or two about enjoying nature, announces it is now brewed with 100% renewable electricity from solar...Read More

The Saadia Group officially launched the iconic American brand, Lord & Taylor as a digital Collective Store. From exclusive collaborations and merchandise to first-class service and unique events, this new chapter promises to bridge the 195...Read More

As paid loyalty programs continue to gain popularity, many retailers are asking themselves if they should consider offering one to their customers.This approach takes the traditional loyalty model of transactions first for benefits later and...Read More

Measurement is paramount in marketing today. Every decision we make as marketers to enhance efficiency and effectiveness must be measured before it can be assessed, either directly or indirectly. Without measurements, we wouldn’t know...Read More

Old Navy to Eliminate Plastic Bags by 2023 Old Navy announces the elimination of plastic shopping bags in the U.S. and Canada stores by 2023, alongside other plastic reduction commitments aimed at creating a greener, cleaner future for the next...Read More

Leading sports retailer Lids is partnering with Designer Brands, one of North America's largest designers, producers and retailers of footwear and accessories, to bring licensed sports product to its stores in Canada for the first time. With...Read More

Lowe's announced its next major step as the New Home for Pros by launching a tailored store shopping experience created specifically for Pros. The Pro customer shops at Lowe's significantly more often than DIY customers, so the upgrades...Read More