Gap announced the launch of a new integrated Rewards program across the U.S. and Puerto Rico: One Membership. Four Brands. The new program will simplify and streamline how members can earn and redeem their rewards within the four brands by...Read More

Fast escalating membership to its Loyalty Program membership was making the Founders of this one startup very happy. Till the day the penny dropped. And they realized that the only reason members were growing in number, was that no one could...Read More

Target and Ulta Beauty shared details about the highly anticipated Ulta Beauty at Target, slated to begin rolling out in more than 100 Target stores nationwide and online with more than 50 specially curated prestige brands this August. The...Read More

In 2020, the COVID-19 pandemic drove millions of consumers online. People needed a convenient and safe way to buy essential products, and shopping online was the way to go. Today, data shows  that those online shopping behaviors aren’t...Read More

Every transaction between a customer and a travel or hospitality brand enables that brand to learn and understand more about that consumer. And when it comes to interacting with that customer, those hotels and airlines have an opportunity to...Read More

Visa Reintroducing the Iconic Brand to Everyone, Everywhere Inviting the world to ‘Meet Visa,’ the global payments technology company unveiled the initial phase of its brand evolution spotlighting the diverse capabilities of its...Read More

Strong basket spend and steady, albeit slow, trip return during 2H 2020 ultimately helped “save” 2020 for C-stores and a wide range of categories. In the past six months we’ve seen trips continue to lag 2019 levels, but it...Read More

With an emphasis on objectivity, the Loyalty360 Awards annually recognize brands that build lasting and profitable relationships with customers through customer loyalty campaigns, strategies, and programs. 2021 marks the 8th annual Loyalty360...Read More

JCPenney unveiled its plans for JCPenney Beauty, a new, inclusive in-store and online experience that reflects customers’ beauty wants and needs, no matter their age, gender, race, skin tone, hair type, beauty regime, or budget. JCPenney...Read More

Empathetic marketing means truly understanding your audience. It’s marketing that knows exactly who the customer or prospect is, what they’re going through, and what they need. It can make that person feel like they’re...Read More