McDonald’s isn’t the world’s largest restaurant chain by accident. Serving over 69 million customers a day in over 100 countries across nearly 38,000 locations takes a highly synergized approach. The training efforts pay off...Read More

Accor and Fever Partner to Expand ALL Loyalty BenefitsAccor and Fever announced a partnership to broaden the range of digital services provided to ALL-Accor Live Limitless members, including immersive exhibitions, interactive theater and festivals...Read More

To recognize Earth Day, Sam's Club and Synchrony announced a reward on the Sam’s Club Mastercard that provides additional value for cardholders when charging an electric vehicle (EV).   Members with a Sam's Club Mastercard...Read More

Although Mother’s Day is less than two months away, there are things your brand can do to spark customer engagement and capture those special moments. Offering an incentive appeals to consumer emotion and can positively impact customer...Read More

Snooze Launches New Loyalty ProgramSnooze announced the launch of its new customer loyalty program, MySnooze Bennyfits. The new three-tiered program offers benefits beyond free menu items. Rewards include free food and drinks, as well as priority...Read More

Courtyard by Marriott will host an exclusive "Bistro & Banter" live event open to NFL fans the night before the 2022 NFL Draft kicks off in Las Vegas, featuring stories told by NFL players Matthew Stafford and Aidan Hutchinson. ...Read More

By segmenting customer data, companies are able to understand more about their end customers and their purchasing patterns. From there, it is easier to personalize loyalty programs down to an individual level to provide targeted communications...Read More

Chad Crawford is the Chief Brand Officer of CKE Restaurants, the parent organization for quick-service brands Carl’s Jr. and Hardee’s, based in Franklin, Tennessee.   Loyalty360 CEO Mark Johnson met with Crawford to discuss the...Read More

1-800-Flowers Creates NFTs to Celebrate Mother’s Day  1-800-Flowers.com has made its initial foray into NFTs with two exclusive collections this Mother’s Day. The “Moms Run the World” collection includes 1,800...Read More

InterContinental Hotels Group (IHG) announced the revamping its loyalty program. Changes included a new tier-and-bonus-point-earning structure and options to pick bonuses. “We’ve transformed the benefits for our members in a way we...Read More