Playing on the idea of exclusive clubs and offering, Archer Roose launched the Elizabeth Banks Book Club, using humor to inspire customer loyalty and engagement. The wine brand — famous for upsetting the industry with wine in a can &mdash...Read More

Although 2022 was a stable year for retail, UBS is anticipating that 50,000 stores in the US are expected to close by 2026. At the same time, it is projected that ecommerce sales will grow to...Read More

Chase Bank and Amazon announced new benefits and features for the co-branded Amazon Visa card. Cardholders will have increased options to earn cash back and chances to earn and redeem rewards daily. Chase and Amazon will rebrand the cards to...Read More

Taco Bell® Partners with Cargill and the National Fish and Wildlife Foundation for Sustainability Initiative Following an expansion announcement, Taco Bell partnered with Cargill and the National Fish and Wildlife Foundation (NFWF) to...Read More

JetBlue is an innovator in the travel industry. As an airline, the brand has been about improving the customer experience with luxury amenities, as the first airline to offer individual screens and in-flight, broadband speed Wi-Fi. JetBlue built...Read More

To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building meaningful relationships while also cultivating stronger customer engagement to hopefully build...Read More

Chipotle Launches Cinco De Mayo Celebration on Partiful Chipotle Mexican Grill will launch a Cinco De Mayo event on Partiful, giving fans a chance to win BOGO codes to share with friends who have never tried Chipotle. The “Time to...Read More

In a new partnership deal, Amtrak became the official rail transportation partner for “Harry Potter and the Cursed Child,” the Broadway show playing at the Lyric Theatre in New York City. Broadway and Amtrak will collaborate on their...Read More

Credit card loyalty programs are an essential marketing tool for credit card companies. These programs allow customers to earn points for each dollar spent, which can then be redeemed for various rewards such as travel, merchandise, or cash back...Read More

iBuyXS launched a new rewards program to help restaurants increase engagement: Dinefits. Dinefits is the first-of-its-kind cashback program that uses time-based rewards to encourage dining during slow times, when restaurants need more traffic...Read More