While B2B and B2C loyalty programs often appear fundamentally different—with varied decision-making dynamics, shopping channels, and customer priorities—they share more common ground than one might expect. Are you only looking to...Read More

Sheetz Partners With Fortnite for a Digital AdventureSheetz Inc. is venturing into the digital space through a unique collaboration with the online multiplayer game Fortnite. The partnership introduces “Sheetz Run: Only Up!”, a custom...Read More

The U.S. Soccer Federation and Bank of America recently announced a long-term partnership, with Bank of America becoming the first Official Bank Partner for the 27 U.S. National Teams, including both the U.S. Women's and Men's Senior...Read More

In today’s digital world, personalization has become the cornerstone of effective marketing strategies. With the promise of delivering customized experiences that engage and convert, personalization is widely used to capture attention in a...Read More

Walmart recently announced a comprehensive update to its brand identity, highlighting its evolution into a tech-driven, people-first omnichannel retailer. From its roots in Bentonville, Arkansas, in 1951, Walmart has grown into a global leader...Read More

Red Robin’s Q4 Projections and Turnaround Strategy Show Positive Signs, Thanks in Part to Loyalty Program Red Robin’s preliminary fourth-quarter results, released ahead of the ICR Conference earlier this month, showed a projected...Read More

Authenticity is becoming increasingly crucial to consumers, especially Generation Z. According to a study by Stackla, an astonishing 90% of consumers say authenticity is important when deciding which brands they like and support; a...Read More

dunnhumby has unveiled the results of its eighth annual Retailer Preference Index (RPI), a study that delves into the U.S. grocery market, valued at nearly $1 trillion. This year’s study included 11,000 American consumers and revealed that...Read More

Jack in the Box Unveils Limited-Time Fan Art CalendarJack in the Box Inc. has launched a limited-edition Fan Art Calendar. The collectible item is a tribute to the fans who have turned Jack in the Box into a late-night favorite and helped elevate...Read More

Brands are constantly exploring innovative ways to engage their audiences and stand out in a crowded marketplace. From leveraging partnerships to gamifying experiences, the loyalty strategies shaping 2025 are redefining how brands connect with...Read More