In the ever-evolving landscape of loyalty programs, distinguishing between fleeting trends and essential features is important. Kobie’s 2024 Consumer Research Report examines the latest innovations and their impact on member...Read More

What keeps customers coming back in 2025? Loyalty is no longer just about points and perks. It is about creating authentic connections and experiences that resonate. In this edition of Loyalty Live, we spoke with Katie Berndt, Vice President of...Read More

JetBlue recently partnered with Venmo to become the first airline to accept the payment app, offering customers a convenient and secure payment option when booking flights directly on the JetBlue website. The new feature will soon be rolled out on...Read More

Farm Rich Partners with Kelly Stafford to Heighten Game Day Experience with Pick Six Giveaway Farm Rich, the frozen food brand of crowd favorites like Jalapeno Peppers and Dill Pickles, is collaborating with podcast host Kelly Stafford to...Read More

Avocados From Mexico has built a reputation for delivering creative marketing, and this year, they’re kicking off the Big Game with the Guacline, a new experience that connects football fans with “Gronk AI,” the digital avatar of...Read More

Delta Donates $1M to Support California Wildfire Relief Efforts Delta Air Lines has announced it is pledging a $1 million contribution to the American Red Cross to support the ongoing relief efforts for the tens of thousands of individuals...Read More

In today's fast-paced retail landscape, brands are constantly seeking innovative ways to connect with customers at the point of purchase. 7-Eleven, Inc. is taking a bold step forward with the expanded rollout of Gulp Radio™, an in-store...Read More

In 2024, Newk’s Eatery had several notable achievements, from expanding its franchise network to implementing operational and menu upgrades. The company expanded its footprint by reopening its Knoxville, Tennessee, location following a...Read More

Fetch Unveils “The Big Reward” Sweepstakes for The Big Game Reward App Fetch is set to make this year’s Big Game more exciting and thrilling with a $1.2 million sweepstakes. Following the brand’s debut Big Game ad...Read More

As we approach 2025, the landscape of brand loyalty stands at a transformative crossroads. Economic pressures, technological advancement, and evolving consumer expectations are converging to reshape how brands build and maintain ...Read More