We’ve all been there: surfing the web on a smartphone, reading the news of the day, when a disruptive ad brings the page to a screeching halt, interrupting the article and frustrating readers to no end. These obstructive mobile ads are not...Read More

With the sheer number of loyalty programs on the market today, brands are on a continuous search for any way to distinguish themselves from the pack. Many companies find this distinction in unique avenues through which consumers can earn points...Read More

Delta Airlines has partnered in some capacity with Mexican airline Aeroméxico for 22 years, but the two travel companies have now expanded that partnership to form a “transborder alliance” that will see benefits coming for patrons of...Read More

Only days ago, Alaska Airlines announced the latest changes coming because of its massive merger with Virgin America, creating the fifth-largest airline in the country.   The ripples of the deal continue to reveal themselves even after the...Read More

As customers continue to increase their demand for a personalized customer experience, many brands are struggling to keep up, occasionally causing customer service to slip to suboptimal levels. In response, more and more companies are moving to...Read More

Ohio-based FUSIAN, which allows guests to create their own sushi from a menu of diverse ingredients, is stepping into the digital space with a new mobile app, featuring the chain’s upcoming loyalty program, FUSIAN Rewards.   The app...Read More

The Alaska Airlines-Virgin America merger is complete, and the deal’s impact has come to the Alaska Airlines loyalty program. Simply called Alaska Airlines Mileage Plan, the program now rewards fliers for trips with Virgin America...Read More

When it comes to loyalty program engagement, customers are often looking not only for easy ways to earn points but to redeem them as well. Friction during the redemption process results in customers that place less value in the program, thereby...Read More

Members of the Colonel’s Club KFC loyalty program received an email that has become one of the biggest fears in today’s digitally connected world: Hackers may have gained access to their personally identifiable information. The warning...Read More

Building on its reputation as a leader in the customer loyalty sector, Starbucks announced last week that its Chinese stores will be opening mobile gift functionality for users of the popular WeChat mobile communications service. How popular is...Read More