One of the most important principles of developing and implementing a differentiated customer experience is simply understanding how customers perceive the current offering. To mine this data, brands worldwide are turning to technologies that...Read More

Chatbots, in many ways, are a sensible next for the kind of personalized marketing that brands have found to be a necessity moving forward. These automated SMS assistants provide a two-way customer service dialogue with customers while reducing...Read More

Most loyalty program members think of the incentives as exclusive to a few narrow verticals. While industries like travel, entertainment, and retail have certainly carved their place into the loyalty space, they are far from being the only show in...Read More

Amazon is the undisputed king of brand presence and ubiquity. By offering a bevy of products across virtually every imaginable category, including video and music streaming, the e-commerce giant has ballooned its Amazon Prime membership base north...Read More

One metric that nearly every company monitors as an indicator of customer loyalty is NPS or a variation of it. The reason for this is that in an age where peer recommendations are as important (if not more so) as celebrity endorsements, engaging a...Read More

Creating a mobile app is quickly becoming table stakes for the QSR industry, and the question brands must ask themselves has shifted from “Do we need a mobile app?” to “What will set our mobile app apart from others?&rdquo...Read More

The phrase “card linking” may not mean much to the average consumer right now, but thanks to the work of Microsoft, the implications of the concept and its impending growth might make it a significant leap forward for loyalty programs...Read More

As customers alter their expectations of loyalty programs and how they engage with them, more and more of these offerings have spotted an opportunity to streamline the point earning and redemption process in an effort to keep up with these shifts....Read More

Apps have revolutionized the way we do things. From booking hotels to hailing a taxi, to handling money, apps have a seemingly unlimited spectrum of uses and, well, applications. The next step for these programs has already begun: making the leap...Read More

With a new year comes a new mindset. Whether that takes the form of a New Year’s resolution, a clean slate perspective, or an entirely new way of looking at the world around us, the dawn of 2017 is the perfect opportunity to take a step back...Read More