A new year spawns new beginnings: new resolutions, new ambitions, and a new perspective on what the coming days may bring. In few industries is this truer than customer loyalty. Given the fast pace at which the market moves, 2017 can very easily...Read More

A primary ingredient of today’s ideal customer experience is speed. Customers are looking for the answers they want, through the channel they want it, as fast as possible. The answer to this question of seamless, instant CX may have been...Read More

The migration of customer loyalty to the mobile space continues to be a strong theme going deeper into 2017. Brands that had once settled for informational marketing apps have now begun to understand that in order to win customer engagement, their...Read More

As marketers continue to search for answers regarding where they stand in relation to others in the sector, obfuscation continues to inhibit the advancement of customer loyalty across all verticals. Without a proper set of benchmarks, brands are...Read More

Among the most valuable tools for any marketer is a simple benchmark. More than anything, those heading up customer loyalty and CX initiatives are clamoring for a look to their left and right, trying to get an idea of where other top brands stand...Read More

As customer experience becomes a differentiating driver of brand loyalty, the perception of a company that delivers exceptional CX is a strong indicator of its overall success.   This is the basis of the annual Brand Keys Customer Loyalty...Read More

With a bombardment of technologies hitting the loyalty marketing space every day, there exists a temptation for brands to spread themselves too thin in trying to leverage too many of these tools at once. Often, however, the key to engaging...Read More

Companies are quickly learning that simple transactional benefits are no longer enough to create engagement. Rather, today’s consumer relationships are built on a more personal level, providing guests with customized experiences designed to...Read More

The merging of online and in-store customer experience is a theme that has seemingly been on the horizon for years but is now recognized as an immediate necessity in the evolution of CX. The novelty of shopping online has long since passed, and...Read More

Few would argue against digital engagement being among the most effective methods of building a loyal consumer base and, given that belief, something as simple as a brand’s website can potentially make or break its ability to create this...Read More