In a move to benefit both parties, American Express will be integrated into the checkout process of Newegg. With the integration, American Express will tap into the enormous number of Newegg users to build upon their Membership Rewards points...Read More

More and more companies are charging customers to join loyalty programs. Just take a look at Restoration Hardware, which recently launched its RH Grey Card Membership program, which carries a $100 annual fee. “Shopping, Reimagined,&rdquo...Read More

Building customer loyalty is something marketers pursue on a daily basis. It’s wonderful to attain customer loyalty and, more importantly, to retain it. Needle released an infographic titled, “Chutes & Ladders of Ecommerce...Read More

Spring marks the beginning of the prime season for traveling, as the temperatures are rising and schools are quickly coming up on the magical time known as summer vacation. Loyalty programs from around the travel industry are beefing up in...Read More

The movie theater industry is one that is built on customer experience. Especially considering today’s landscape, in which movie lovers can just as easily turn on Netflix or Hulu, the role of a movie theater is to provide a customer...Read More

As the weather gets warmer and spring quickly approaches, travel and entertainment companies are looking to stay ahead of the pack in taking advantage of the coming business boom. One brand that is making a move to acquire these customers is...Read More

Cash-In Club, a loyalty program from Enterprise Holdings Inc. designed specifically for travel agents, is undergoing a renovation focused on creating a more user-friendly experience. Additionally, the program is set to offer more chances for...Read More

There’s no doubt that Americans love loyalty programs that offer gas rewards. In a previous Excentus-Ipsos eNation survey, consumers ranked fuel savings as the No. 1 most-desired loyalty reward. For such a necessary expense, earning...Read More