Customer experience has always been a hot topic in the airline vertical. Unfortunately, this has often been the case because of the negativity experienced by passengers during the already stressful travel process. This trend has swung upward in...Read More

Often, the hardest part of launching any kind of marketing initiative is simply getting it off the ground; the first few months bridging the gap between concept and reality is, as many marketers will tell you, a whirlwind of iteration and decision...Read More

Note: This article orginally appeared May 11th, 2016. In the world of gaming, few names are more recognizable than GameStop, and few other companies within the industry can claim to have the same influence as the retail giant. One reason for the...Read More

Of countless technological innovations that have come into the market, few, if any, have had a bigger impact on every facet of our lives than smartphones. The explosion of the mobile platform has created a need for providers to reevaluate their...Read More

Given the need for adaptability and personalization in today’s customer loyalty market, there are few things more valuable than measurable, actionable consumer insight. At their inner core, loyalty programs are designed to gather this data...Read More

Mobile wallet has done more than make life easier for consumers: It’s also opened the door for mobile financial service (MFS) providers to tap into a vast network of unbanked customers. These people, often low-income and/or residing in...Read More

Beyond programs and marketing outreach, true customer experience is designing every outward-facing aspect of the brand to put the consumer first. ALDI has long been seen as a leader in these unique CX practices, offering customers experiences (not...Read More

Talking to the world’s top brands each week provides amazing insight for the Loylaty360 audience.  In our What We’re Hearing & Seeing podcast, Loyalty360 CEO and CMO Mark Johnson takes the opportunity to distill some of the...Read More

A well-designed loyalty program is much more than a gimmick; it’s a tool that has the potential to bring a company to the next level in terms of profitability, engagement, and relevance. This is the aim of Pizza Inn, a chain of...Read More

Customer experience is going to be a top priority for brands in the years ahead. This, according to new research out of Temkin Group that saw 165 large companies surveyed about the impact of customer experience on their profitability and customer...Read More