Marcus Theatres, a division of the Milwaukee-based Marcus Corporation, faces unique challenges as a leader in the cinema industry. With so many theaters offering a nearly identical service (showing the newest and most popular films), the chain is...Read More

Traditional loyalty programs and the associated rewards mix philosophy are a thing of the past. This from a recent study out of Collinson Group, a loyalty marketing services firm whose client portfolio includes respected names like MasterCard...Read More

Customer service is no longer a one-way street: Customers expect brands to communicate in real time and use effective dialogue to improve customer experience. In the latest step toward this goal, Zendesk is partnering with Google Play to change...Read More

Samsung sent shockwaves through the mobile wallet market on Wednesday, announcing that its payment technology, Samsung Pay, is now compatible with membership and loyalty cards. This is in addition to the platform’s current functionality, a...Read More

Customer loyalty is no longer a matter of finding a “one-size-fits-all” approach and sticking to it. Customer demand is constantly shifting across generations, demographics, and even international borders, and rigid approaches are...Read More

Loyalty platform ShopSocially earned a big partnership recently, with the announcement that sports nutrition company Predator Nutrition selected the company to design and execute its loyalty program. The program encourages not only transactional...Read More

When it comes to customer loyalty, Marriott isn’t afraid to stray from the beaten path in order to innovate. Thom Kozik, Marriott’s VP of Global Loyalty, spoke to Loyalty360 about the company’s strategy for creating a unique form...Read More

In the age of social media and digital connection, customers everywhere are looking to connect with one another more than ever before. From linking social accounts, to competing with friends to see who can rack up a high score, it’s clear...Read More

Mobile wallet payment technology continues to take the shopping world by storm, and MasterPass by MasterCard earned a big victory with the recent announcement that Saks Fifth Avenue and Poshmark are now accepting the financial institution’s...Read More

Wyndham Rewards Builds on Strong Loyalty Program Reputation   Steve Taggart, Loyalty360  Wyndham Rewards is making big changes to its industry-leading loyalty program, adding a tier system that allows guests to work their way toward a...Read More