Choice Hotels is bringing back one of its most popular promotions, and does so in an effort to boost brand loyalty and engage travelers in an often-slow post-summer period.   The hotel chain, one of the largest in the world with more than 6...Read More

Gift cards are on the rise, especially among young adults. This fact may seem to run counter to other trends regarding the spending habits of Millennials, but is nonetheless undeniable, thanks to data out of Mercator Advisory Group. &ldquo...Read More

Uber’s recent efforts to build customer loyalty may be a step in the right direction, but the company isn’t resting on its laurels when it comes to holding onto riders in an industry that has, up until now, essentially placed retention...Read More

Anyone who’s walked by any of Wetzel’s Pretzels 300 locations can attest to the fact that one smell is all it takes to suddenly find yourself waiting in line for one of the brand’s signature hand-rolled soft pretzels or pretzel...Read More

The casino industry, in many ways, represents the epitome of customer experience and loyalty. At its core, the market built upon the style, glamor, and (literal) bright lights needed to hook customers, as well as the gameplay loop that is...Read More

There’s no arguing that Uber has changed the way people look at transportation. Once a necessity, cars have become obsolete for thousands of commuters in crowded cities like San Francisco and Boston. The ridesharing service has already...Read More

Brands are searching for ways to offer consumers a truly connected experience. This kind of seamless CX often comes by way of a sophisticated mobile app; a smartphone experience that gives customers full control over nearly every aspect of the...Read More

As other hotels continue down the road of pushing “direct booking” discounts and benefits to combat the rise of OTAs (online travel agencies), the opportunity for disruption is ripe for whichever hotel chain is able to find a way to...Read More

Microsoft has made a big push to topple Google Chrome from atop the Internet browser throne, and the brand’s latest steps are undoubtedly its most innovative. This is because users of the Microsoft Edge browser will soon be working toward...Read More

Shopping at Walgreens just got a little easier for Android Pay users across the country because not only is the Apple Pay competitor accepted for payment at the convenience store, but customers can now also use and benefit from the Balance Rewards...Read More