Parag Pathak

If baby-boomer’s cultural challenge was handling the rate of change, millennials have nailed it. They expect it. They are as familiar and comfortable with their technology as a boomer is with a book. And their technology of choice is their...Read More

Peter Drucker once said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Today, however, most marketers are living with five fears that are directly...Read More

How good are you at personalization? How much would a 20% jump in sales mean to your company? As we enter a new year, those are the stakes, nothing less, according to a Gartner Group study that predicts that by 2018 organizations that excel at...Read More