How good are you at personalization? How much would a 20% jump in sales mean to your company? As we enter a new year, those are the stakes, nothing less, according to a Gartner Group study that predicts that by 2018 organizations that excel at personalization will outsell companies that don’t by 20%.
Speaking of getting personal, it would be hard to think of a product more teed up for this approach than custom fit bras, measured in the comfort and intimacy of customer’s own....