Fast food burger chain White Castle just got a little more mobile with its recently revamped mobile app. The chain was among the first to offer mobile ordering as part of a fast food app, and continues to innovate in the way it builds customer...Read More

For Ken Moy, Director Payments for Subway, offering a customer-centric approach that holds a laser focus on meeting customer expectations is an integral aspect of attaining brand loyalty. Loyalty360 caught up with Moy for an insightful Q&A...Read More

Any marketer that has a loyalty program wants it to perform well and represent a significant percentage of overall sales. For Nordstrom, its loyalty program is booming. Michael G. Koppel, Nordstrom’s CFO and Executive Vice President, noted...Read More

Customer experience is such a key differentiator for marketers today, and the piece that will drive that experience is technology. According to a new market brief from Synchrony Financial, technology is the main influence for eight of the Top 10...Read More

Since Valentine’s Day is only two days away, it’s important to reveal the top-selling gift rewards from Maritz Motivation Solutions’ RewardSphere online shopping site. A key customer engagement trigger, RewardSphere offers more...Read More

Citi ThankYou Rewards members with an eligible Citi credit card now have a new, innovative way to use their ThankYou Points with Wonder—a next-generation gifting platform that is transforming the way digital gifts are delivered, tracked, and...Read More

Last week Gallup released a guide that offers some unique perspectives on customer-centricity, including actionable advice. The Guide to Customer Centricity: Analytics and Advice for B2B Leaders focuses on how brands can accelerate growth through...Read More

Every brand wants to create unique and compelling content to spark customer engagement on a regular basis. That’s what 21st Century Fox does. “The strength of our global brands is, of course, a direct result of our success in creating...Read More

Coca-Cola is, arguably, the most iconic brand in the world. But, company officials want to build a stronger brand and enhance customer relationships, while elevating brand loyalty. During Tuesday’s fiscal fourth-quarter conference call, The...Read More

Brooks Running, a global marketer selling performance apparel in more than 50 countries, wants to refresh its brand with its new, “Live the way you run. Run happy.” advertising campaign. The new slogan accompanies a campaign in which...Read More