Usage Based Insurance (UBI) is changing the insurer-customer relationship. It’s providing a new strategy to leverage high volumes of behavioral data into segment-specific value propositions that deepen relationships with customers and...Read More

Questioning the headline? So was I when I wrote it. A century is too long of a timeframe, especially for marketers today, who have to think in much shorter terms in regards to technology, marketing channels and the constantly evolving needs...Read More

Navigating the digital marketing landscape has never been more daunting. The social and mobile revolutions are in the rear view mirror, Big Data has enabled a world of possibilities and digital marketing teams are trying to figure out how to...Read More

Don’t Be Tardy: Back to School Hits Retail Early In 2013 AdAge’s recent declaration that Back to School has arrived “shockingly” early may be hyperbole, but we have certainly seen a marked shift. In...Read More

We recently released our Q1 2013 Email Trends and Benchmarks report, which takes a look at how the average company in each industry category performed in Q1. The infograph below provides a snapshot of the findings, offering a quick pulse...Read More

Half of marketers today don’t know who their best customers are. This may be the result of a number of obstacles including: data capture at point-of-sale challenges, siloed databases or lack of adequate analytic resources to mine data and...Read More

After steadily investing in social media strategies—including some 1,200-odd Facebook pages—the financial services industry dramatically reduced its social investments in 2012. While more than 20% of financial services...Read More

The insurance industry is undergoing a monumental shift. In an environment of intense competition and digital disruption, companies are looking for growth by satisfying customer demands with more sophisticated marketing strategies. What&rsquo...Read More

The insurance industry is undergoing a monumental shift. In an environment of intense competition and digital disruption, companies are looking for growth by satisfying customer demands with more sophisticated marketing strategies. What&rsquo...Read More

Just as offline marketing has evolved to become audience-centric with print capabilities now enabling true 1:1 efforts, online marketing has evolved into a real-time, always-on environment. What started out as contextual targeting (display ads...Read More