Don’t Be Tardy: Back to School Hits Retail Early In 2013
AdAge’s recent declaration that Back to School has arrived “shockingly” early may be hyperbole, but we have certainly seen a marked shift.
In shopper marketing, we’ve always seen Back to School, or BTS, communication start around the third week in July. This year, Walmart, among others, kicked off the season early with ads and merchandising resets....