I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent...Read More

Today we have the pleasure of announcing that IWCO Direct has been recognized by the Envelope Manufacturers Association (EMA) and Minnesota Safety Council for excellent safety performance and ongoing dedication to implementing a comprehensive...Read More

Mail-Gard® has just returned from an exciting few weeks meeting and greeting customers and prospects at three business continuity and recovery conferences. While it feels like we just got done unpacking our bags, here’s the lowdown...Read More

Earth Day falls on April 22 each year and just so happens to be this Monday. Arbor Day is also this week on Friday, April 26. These internationally-recognized observances celebrate the environmental stewardship of individuals, communities...Read More

Last month, at the 2013 National Postal Forum, Debora Haskel and I introduced the concept of official, hybrid and promotional direct mail designs, and how they increase open and response rates, during our “Creative Inspiration for Making...Read More

At IWCO Direct, we are very proud of our industry. Recently, a local (Minneapolis) television affiliate ran a report on retailers requesting ZIP codes from customers at the point of sale, suggesting that providing this information may lead to...Read More

While we hope you didn’t fall for any April Fools’ jokes on Monday, this annual day of pranks got us thinking about the best ways to drive response to your direct mail offers that don’t make customers and prospects feel...Read More

The insurance industry, specifically the Property and Casualty Insurance category, is poised for sustained growth according to Deloitte’s 2013 Property and Casualty Insurance Industry Outlook. And companies within the insurance industry...Read More

Over the past few weeks our team has been racking up the frequent flyer miles as we crisscrossed the country to attend various tradeshows. We’ve been to San Francisco for the National Postal Forum and Orlando for the DRJ Spring World...Read More